Kinderprinting, simply put, is finger printing children. It has been a very successful venture for ERA in the United States, both in terms of positive publicity and contacts made.
The Concept
The KinderPrinting concept was introduced by ERA as a service to the community, because of the alarming number of children that go missing every year. As we all know children grow up and change so quickly, and photographs are very often useless in tracing them. By KinderPrinting children, ERA gives the family a record of their child’s fingerprints to keep in a safe place.
The Project
The KinderPrinting project reinforces the ERA slogans "Just the kind of help you’d expect from a friend" and "Your Neighbourhood Friend", and gives ERA a positive image with the general public.
