About Us
ABOUT ERA
Always There For You
Welcome to ERA South Africa, the premier real estate franchise brand in South Africa. Our journey began with a simple yet powerful vision: to revolutionise the real estate industry with unparalleled service, innovative solutions, and a relentless commitment to excellence. ERA INTERNATIONAL is head quartered in the USA and began selling franchises in 1972. ERA is represented in more than 51 countries with more than 3500 offices and 40 000 Sales Consultants worldwide. ERA is a truly global Real Estate network with a proven track record of successful Real Estate transactions spanning over 50 years.
ERA SOUTH AFRICA was the first international Real Estate group to enter the African continent! It all started in 1993, when a master licensing agreement with ERA Franchise Systems Inc. USA was concluded and our real estate network has grown to a formidable player within the Real Estate industry in South Africa. As the industry leader, we continue to set industry standards by introducing revolutionary initiatives that have allowed us to accumulate numerous accolades.
OUR MISSION
ERA South Africa’s mission is to provide exceptional real estate experiences that exceed our clients' expectations. We are dedicated to delivering top-tier service, personalised attention, and professional expertise to help individuals and families realise their property ownership dreams.
OUR VALUES
1. Integrity
At ERA South Africa integrity involves transparency, honesty, and a commitment to treating all our clients with fairness and respect. From property transactions to client interactions, ethical behaviour is the bedrock that fosters trust and credibility. Integrity builds a lasting legacy, earning the trust of clients, colleagues, and the community at large.
2. Excellence
With ERA excellence is not an exception. Our number one priority is to deliver excellence in every aspect of your real estate journey and to achieve excellence, we work together as a team for the benefit of our clients. We believe in old-style tradition with new-style technology and we consider our word as good as a contract.
3. Innovation
In just a couple of decades, the real estate landscape has transformed drastically. We're living in the era of digital real estate, where technology has ushered in a wave of change, redefining how people discover, buy and rent properties. Through Artificial Intelligence (AI) and various other forms of “Proptech” we are leaders in the digital landscape of real estate. ERA’s technology has not only saved time but has also democratised access to real estate opportunities in South Africa.
4. Knowledge is power
The South African real estate market is constantly evolving, adapting to changing demographics, economic trends, and lifestyle preferences. Understanding these trends is crucial to navigate the market and making informed decisions in the ever-evolving landscape of South African real estate. Connecting with like-minded people and industry experts, provides us with useful insights to overcome obstacles, share expertise and develop inventive solutions. Simply put – ERA is your professional real estate companion in South Africa.